Thursday 3 November 2011

Feedback on Business Card

Feedback on Business Card:

Exactly what i thought in my head but decided to completely ignored it

I was basically trying to make a business card in an hour and print it before my meeting with Brass,...and now I'm so happy I didn't get it finished in time.
I think I'm kind of on the right track with the ideas, which are playing with long surname and the idea of using less ink to promote sustainability.

Feedback from friends:

too crammed
careful if screen printing- details might get missed out


Jo Gilmore:

trying to fit too much on one side - I was trying to print it before the meeting and just decided to do it one sided- but I'm going to play around with the layout more and fit the information on both sides rathe than one.

make it really simple

use one idea ( ink or name?)

do loads of variations

lots of mock prints- real size is a lot smaller than screen

Business Card

Someone else liked my work :)


Email to/from Ian Rossin- Brass Agency


Email from Create Inspire Leeds:

ITS PAID!!!


Friday 28 October 2011

Meeting with Brass

I went to Brass today at 2 to meet with Ian. He was caught up in another meeting so I met with Andrew the other creative director instead. We went through my portfolio and spoke about sandwiches and shooting donkers.

He said to let him know my christmas dates so that we can arrange the 2 weeks when I can go in!


I won :)

The exhibition happened yesterday (27th October 2011) and our work were disappointingly displayed as A3's . ( they just printed the submitted image of my hand made screen printed poster onto A3...so a photograph of a photograph of my work) and all mounted onto some mount board and popped up on the bartop at the venue.

anyways, despite that the lectures/ workshops were really good.

I met Darren from Character Creative who gave me some feedback on my postfolio which was really useful/ insightful. He also said that I could email him anytime for more feedback on any pieces of work or for any more links for studios etc.

Ian Rossin, creative director from Brass came and saw the exhibition. but I hadn't got there yet so he left a business card for me to call him to arrange a meeting. I won :)

Also, spoke to Logistiks and they mentioned possible internships as well, so I might email them soon but just to stay in touch etc.


Brass Agency


They're quite a big company and not really a graphic design studio.

Brass does a lot of marketing and business research projects. etc
They tend to deal with problems by trying to understand the clients and how the audience react to things. They have strategists, researchers, channel planners , creative and account owners who all work together


"At Brass we find the ways to achieve this engagement, going beyond traditional media to embrace the entire digital and social media landscape. SEO, PPC, branded content, branded experiences, mobile, eCRM, PR - we use our breadth of experience, analytics and ROI modelling to shape a strategy which will achieve your objectives.

And exceed your expectations."




Create Inspire Leeds






So, I few weeks back Fred sent us an email about this competition to be in an exhibition at the Faversham
We were to submit our best work so far and people will vote for them. The top 6 pieces of work will get their work shown in the exhibition.

There was a little complications with the voting as apparently some people were subjected to 'mass voting '

this guy

had 675 votes from his work being up there for about 3 days

So the judges decided that the work would be chosen with merits, and the judges opinions taken into considerations

Ailsa, Polly and I were in the top 6!




The winner out of the top six will win an internship at Brass Agency and possibly an Imac


Tuesday 4 October 2011

I wish blogger had an alarm

A few things I want to get done by the end of next week ( I would say this week but I think I will be overestimating myself)

  • Brand myself
  • business card- printed
  • email at least 10 studios ( hopefully get a reply from one, if not then I will send them a real crying cat)
  • come up with ideas of what to send people if they don't reply
  • have blogged at least once a day on here. ( a lot of travelling photos to help me with that )
  • learn something new

PPD tutorial

A catch up with John about what we did and didn't do this summer.

These are just a few things I picked up on

START PLANNING NOW
  • brand yourself
  • create your business card
remember that they don't have to be for life. your brand and your business card could be different the week after you've designed your first one.

Make one that says 'you' now and its always good to have your business card with you all the time.

CONTACT PEOPLE, AND IF YOU DON'T RESPOND, SEND THEM SOMETHING THAT WILL MAKE THEM WANT TO.

  • Any person you contact, it always helps to ask for one or two more contacts
  • if you don't get an email back, think of a creative way to get them to reply? Anything that would be different- off the wall




Cover Letter for Japan ?

They're looking for :

The general screening criterion will be guided as below.

The purpose of activity should be clear.

The activity should be planned in a concrete framework, and the goal should be achievable during the proposed term of residency

Applicants should hold notable achievements in their respective fields, or demonstrate the potential achievements from their experience in participating in the program.

The proposed activity in Japan should be consistent with these achievements.

The residency experience in Japan should potentially result in the making of future contributions to the field. Upon return to their respective countries, applicants should potentially contribute to their fields and mutual international understanding through network-building and presentations.



To include in my cover letter:

The fact that I am of Thai nationality , and grew up in Thailand. Moved to the UK to study at the age of 12 but still regularly go back to Thailand.

Currently in my last year doing Graphic Design at LCA

Areas of graphic design im interested in , especially sustainability

why I want this ..mention

  • cultural difference., Thai, British , Japanese
  • How Thai culture has massively been influenced by Japan

Sustainability : consumerist culture in Japan Vs sustainability in Japan

How could try and make it interesting and make myself stand out ?




Wednesday 28 September 2011

Creative Schorlaship to Japan



This is a creative scholarship opportunity that I am really interested in doing.

This programme aims to offer young and emerging professionals involved in the creative field and industry, an opportunity to take a residency programme in Japan to produce works and/or develop networks with their peers in Japan, in order to seek new forms of exchanges and foster mutual understanding. This programme is implemented as part of the Japan-East Asia Network of Exchange of Students and Youths (JENESYS) Programme.

Friday 23 September 2011

Potential Post Grad Courses :

KINGS COLLEGE LONDON

Cultural & Creative Industries


PURPOSE
Provides a critical understanding of the cultural and creative industries for graduates seeking a career in the arts or creative industries or for professionals wishing to enhance their existing knowledge and career prospects. Can also prepare students for doctoral research in culture, media and creative industries. Please note that the programme does not cover media, marketing, advertising, public relations or journalism as separate disciplines, and does not provide vocational training in these areas. If you wish to follow a career in media, marketing, advertising or PR, MA CCI will only be relevant in so far as your interests relate specifically to the cultural and creative industries (e.g. film, music, visual and performing arts and cultural heritage).

DESCRIPTION
This interdisciplinary programme allows students to examine the structure and history of the cultural and creative industries and explore practical and theoretical issues facing cultural entrepreneurs, professionals and policy-makers. It uses a range of analytical tools from sociology, history and cultural studies, and draws on teaching, research and professional expertise from both King's academics and professionals working in the field.

Core modules look at cultural theory and history and the characteristics of cultural industries and creative organisations. Optional modules include Art of Management, Contextualising Creativity, The Creative City, "Creatives", Culture and Commerce, Cultural Markets, Cultural Policy, Film and American Culture, Internship in the cultural and creative industries, Subcultures, Visual Culture and two modules on the contemporary museum taught at Tate Modern. Students on the internship module undertake work experience in the arts or creative industries, and write a self-assessment looking at the skills, knowledge and motivation needed to build a career in these industries. Previous students have interned at the BBC, Film London and the V&A Museum. Finally, students research and write a supervised dissertation on chosen topic within the field.



Potential Post Grad Courses : KINGSTON

KINGSTON:

Kingston has a series of courses that are under ' the creative economy' course


Kingston University's unique new programme of postgraduate courses will inspire you to maximise your true potential across many areas of the Creative Economy.

After one intense year of full-time training or two years part-time, you will be equipped with the necessary practical skills and knowledge to succeed within your specialist creative discipline.




Communication Design & the Creative Economy MA


Part 1: core modules

Part 2: specialist modules

Part 3: personal project (choose one)

Managing in the Creative Economy MA


Part 1: core modules

Part 2: specialist modules

Part 3: personal project (choose one)



Design for Development MA


What will you study?

The Design for Development MA is about the need to change to a more sustainable and equitable society. The course content focuses on building a road-map to get there. You will be undertaking your studies in a number of faculties and schools across the University.

Socially and ecologically considered design urges:

  • innovation;
  • participatory design thinking;
  • project and stakeholder identification;
  • sustainable development models;
  • entrepreneurship; and
  • an anticipation of the consequences of communications, products and services.

This approach requires new knowledge, skills and collaborative partnerships.

We will examine ways to inspire and challenge organisations with positive, real-world solutions for a sustainable future through design interventions. It's about exploring innovative and practical ways to help realise those visions, emphasising design, innovation, entrepreneurship, leadership, communication and campaigning.


Please note that this is an indicative list of modules and is not intended as a definitive list. Those listed here may also be a mixture of core and optional modules.

Core modules

Option modules





Potential Post Grad Courses : GOLDSMITHS

GOLDSMITHS

MA in Design & Environment

The MA in Design and Environment addresses the intersection of design and environmental issues from the perspectives of both theory and practice-based study. In distinction to other programmes in the area, the programme undertakes an intensive inquiry into environmental discourses and practices, and maintains that such an inquiry enables creative projects that would not be possible in other contexts. In this sense, the MA establishes a critical-creative setting in which you can challenge existing theory and practice and explore ways to expand your own research and practice.

The MA helps you to:

  • develop a systematic understanding of relationships and connections between design and environment, as informed by both theory and practice
  • develop reflective abilities through exploring new practices and discourses in design and environment
  • review methods and processes used in design and environment practice and research
  • research, explore and extend understanding of sustainable practices and their social impact in design and related fields
  • develop new approaches and skills to a high level to inform and develop practical and intellectual domains of professional work.


MA in Brand Development


This exciting new degree introduces you to debates surrounding one of the major areas in contemporary communications – brand development. Courses on the history and development of branding, and the changing role of promotion and design, enable you to develop a critical and practical understanding of how branding is used in modern societies and institutions. This is not a marketing degree, however, and students on this programme take a rigorous, academic approach to contemporary branding and its contexts. The syllabus also focuses on key themes such as intellectual property rights, the changing media environment, globalisation, and the impact of digital communications technologies

What you study

The degree is made up of two core courses (60 credits in total), between two and four option courses (60 credits in total), and a dissertation (60 credits). Core courses introduce students to contemporary definitions and theories of branding, its history and development, changes in the role of marketing, promotion and design, and their place in the global economy. These courses also cover key themes in branding, such as intellectual property rights, the changing media environment, globalisation and international trade and the impact of digital communications and marketing technologies. Throughout this core component of the degree, you will examine the very wide range of ways in which branding is currently used, from large corporations and media organisations to public sector bodies, charities, sports organisations and educational establishments. You will be encouraged to develop your critical and analytical skills, but also to think creatively and become more confident in your aesthetic judgement.

For the optional courses, you will have an opportunity to explore some of the wider contexts for branding, by taking courses provided by other degrees in Media and Communications and neighbouring departments such as Sociology, Cultural Studies and Anthropology. Goldsmiths prides itself on its innovative and critical approach, and you will be encouraged to immerse yourself in its wider intellectual environment in order to deepen your understanding of the cultural infrastructure surrounding branding.

The programme has been developed in collaboration withThe Brand Union, and students benefit from regular input from professionals working in the industry through seminars and talks from visiting speakers. Throughout your degree you can expect to be taught by experts in the field who have published widely in their respective areas of interest.


MA in Creative and Cultural Entrepreneurship: Design Pathway


The Design Pathway of the MA in Creative and Cultural Entrepreneurship allows you to develop the business/entrepreneurial skills and attributes to commercialise on your creative and cultural practices and/or knowledge. You will be able to build on a historical and theoretical understanding of cultural and creative industries and the development of a cultural economy to create your own creative initiatives, which might be research-based, policy-based, practice-based, or a combination of any or all of these.

In all pathways, this Master’s programme contains four taught courses and a further dissertation/portfolio component. All students take courses I and III, and Design Pathway students choose options in design for courses II and IV. Attendance is mandatory for all taught sections of the programme. To encourage collaborative learning we try to teach all students together wherever possible, irrespective of their particular pathway.

Course I: Theories of the Culture Industry: work, creativity and precariousness (30 credits)
Course II: Creative Practice (30 credits)
Course III: Entrepreneurial Modelling (30 credits)
Course IV: Entrepreneurial Practices and
Modes of Production within one creative
industry sector
(30 credits)
Course V: Dissertation or Project/Portfolio plus reflective analysis (60 credits)



Saturday 25 June 2011

Feedback from Modern Species

Hello Sai!


Sorry for the slow reply. We've been really slammed here. Thanks for writing to us and sending a sample of your work. You have a really beautiful aesthetic. And your posters were awesome! What a great concept with excellent copy. I wish I had thought of it. If you ever end up producing more of those posters, let me know, I'd like to buy one.


I'm glad to hear that you're interested in sustainable design. It's certainly a worthwhile industry and we can use all the members we can get. As for breaking into the field, I would imagine that the UK has many more green design studios that America, so obviously it would be best to try to work in one of those. Asking for informational interviews and portfolio critiques is a great way to meet with design studios and show your work without pressure on either party to actually work with one another (but it can still easily land you a job). Apart from getting in with a green design studio, just working at any design studio to gain experience in the industry, all while educating yourself about green graphic design is the next best thing. We have a list of books and websites on the resources tab of our Sustainability page that can get you started. It's a constantly changing industry due to new papers, materials and technologies, so self-education is really important.


Since I'm not a designer, I passed your portfolio along to Gage and asked him to give your work a critique from his more educated perspective. Here are his thoughts:




The posters are great. Love the copy and how you let the hand-made paper take center stage and then drove the point home with the simple typography and brilliant message. Nice work.


On the Shade of Green project, I like your thinking and how the package can become something useful afterwards. It shows that you're thinking through the life-cycle. However the images don't really demonstrate the potential of the piece. It would be nice to see the finished pencil holder. It may be better if you show a shot progression - showing the complete package by itself, then the interior with the booklet (but more zoomed out so we can see the contents, and finally the completed pencil holder next to the instructions. That way you the viewer can quickly see what you accomplished without reading and analyzing the pictures. Oh and the photos in the PDF could use some color correcting and white balance adjustment to really showcase your work.


The concept of the Natural History Museum identity is really interesting, however, the detail in the illustrations gets a bit lost on the smaller "n" icons. You might want to tweak those so they work well at smaller and larger sizes—either with finer lines/details, or by simplifying the drawings. I think the strongest versions are the ones that use the illustration as the negative space of the "n", like the shark, and the flamingo?. The triceratops is close as well. It would be great if people see an "n" first and foremost, and then notice that the negative space is actually an animal of some sort. Then with the logotype, I feel like the space to the left of "History" is a bit awkward. I would suggest that you either rework the type to avoid this space, or make some good use of it—maybe by using smaller type to add the name of the city the museum resides in. The use of the illustrations in the collateral is really nice though, nice work.


On the Plan A logo, I'm not really sure what the mark is, but I like it:) and your type is really elegant. During a face to face interview you'd have the opportunity to explain how you arrived at the mark, which will help. As for the animation, I would suggest making the text easier to read by letting the illustrations move around a static text area so that the viewer can read it all. Though I think you were trying to get across the many pledges people were making, my eye was not able to follow both the text and the images, so I often felt like I was missing something important. We don't do motion graphics, though, so that's a bit of an un-educated opinion.


Hope all that was helpful and again, I'm sorry for not getting back to you sooner. Thanks for reaching out to us and feel free to ask any questions to me or to Gage at gage@modernspecies.com.

Take care,

Jennifer Stewart


:: Modern Species LLC

:: a brand design studio

:: ModernSpecies.com

:: 608.467.0162 office


Official Adopter | The Designers Accord

www.DesignersAccord.org


On Jun 21, 2011, at 11:11 AM, Praefa Uennatornwaranggoon wrote:

Dear Modern Species,


I am a Graphic Design student at the Leeds of Art in the UK and attached to this email is a PDF of some of my work. I have a growing interesting in sustainable Graphic Design and I am looking make it a part of my design practice. This is one of the reasons I found your studio so appealing. The other was that I have noticed that you work across a range of discipline from print to branding to web which is something I try to do in all my projects. I know that it would impossible for me to ask to pay a visit at your studio as it is all the way in Wisconsin but I would really appreciate any kind of feedback on my portfolio. I would also be really grateful for any advice on pursuing a sustainable graphic design practice.


P.s I am a little bit in love with you Rollup Logo and packaging :)


Best Regards


Sai Uennatornwaranggoon